Moving companies have relied on word-of-mouth marketing for decades, making it an essential piece of their business strategy. Nobody questions their effectiveness and validity, but it’s also true that great recommendations can be amplified more thanks to today’s technological possibilities.
Friends, colleagues, family members, and neighbors can easily give each other tips, reviews, and recommendations through social media, making it one of the most efficient pieces of moving companies’ marketing strategies. Without heavily relying on it and using the most suitable social media challenge is a huge missed opportunity in the moving business.
It’s no secret that social media is not just for personal use; businesses, big or large, can and should use it to their advantage. People are not shy about discussing recommendations for moving firms, sharing their experiences, good and bad. Having a solid online presence is not just an option today, but something that’s mandatory. If you want to start or improve your social media strategies, you’re in luck, as we want to help you with 4 ways you can use various channels to build your image, raise brand awareness, and make your business more successful.
Get the Right Inspiration
If you’re having a hard time creating a solid social media strategy and you don’t know where to start, don’t panic, as there’s a lot of ways you can get inspired. Luckily for you, many well-established businesses and moving firms serve as role models, showing you how it’s done the proper way. They can supply you with much-needed information and knowledge about social media.
Of course, if you want to learn from the best in the business, you can analyze what other moving companies are doing. If you do a short search using the keywords ‘best moving companies’, you can easily find those that stand out from the competition: Empire Movers, United Van Lines, FlatRate Movers, Gentle Giants, and so much more. These are the firms that have established themselves as trustworthy and professional companies, which also do a great job building an online social media presence.
What’s great about getting the right inspiration is that you don’t need to look for firms in the moving field; there are many businesses from other areas that can inspire you and have many similar things to what you do and want to achieve in the long run. For example, when it comes to advertising your business online, you will use the same channels as many companies from various fields: Facebook, Instagram, Twitter Ads, and so much more.
When it comes to finding the best strategy for you, it all boils down to trial and error. You have to muster the courage to get off the safe road and try out something new. Getting inspired doesn’t mean that you have to follow in some other company’s footsteps blindly. You need to learn what could work for you, change it to meet your goals, and then implement that.
Create the Perfect Social Media Marketing Strategy
Once you’ve got inspired and have an idea of what you want to do and achieve, it’s time to put everything down on paper. Of course, your strategy doesn’t have to be perfect; you’ll have ample time to make it flawless. Plus, it doesn’t have to be well-structured. As a first step, write down what you think will work for you in the long run.
However, don’t make the mistake of creating a social media strategy that is too vague. Try to follow the well-established and simple tool named SMART (Specific, Measurable, Achievable, Relevant, and Time-based), helping you develop a strategy with clear goals.
Also, when you focus on the right social media channels, you have to keep in mind that you don’t have to master anything. There might be a few platforms that won’t help you as they are not built for your goals or you can’t find your target audience on them. So, which channels can give you the best results?
Give These Channels a Try
It’s no surprise that there’s a specific audience on social media that is perfect for you, and finding them with your message, product, and services isn’t that hard. Plus, you have many channels at your disposal:
Although Facebook isn’t the go-to social media platform and it’s not as popular as it used to be ten years ago, it’s no secret that it’s still a powerhouse for brand awareness and promotion. With the right targeting, you can easily find the most receptive people, ready to hear your story and what you have to say.
If you’re looking for another versatile social media channel, Twitter is a great choice. You can build your image hare, expand your brand’s awareness, and find potential customers here.
YouTube
The video-sharing platform is the perfect choice when you want to reach people through videos. You can document a move here, offer tips and tricks to people who want to move alone, and do many wonderful things that people will find helpful and beneficial.
If you’re looking for a colorful and user-friendly way to share your company’s everyday life, Instagram is the perfect option. With the right photo, description, and hashtags, you’ll have a stellar engagement and reach. Because it’s simple to use and people will have no problem soaking in what you’ve got to say, you’ll have an easy time reaching your target audience.
Blogging Is Essential
While blogs cannot be seen as part of social media, they are still a great way of promoting your business, telling your story, and sharing your knowledge with your readers. What makes blogging so great is that you can offer much-needed information about moving thanks to your articles, and people are hungry for knowledge.
Plus, blogging and SEO walk hand-in-hand. Search Engine Optimization is one of the most efficient, although time-consuming ways, to reach more people and establish yourself as a thought leader. When you combine blogs and SEO, the results will be an organic method of promoting your moving company.
Movers unloading a moving van -DepositPhotos
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