Ask any user about where they go to find a particular service or product and they are most likely to start their search looking through a search engine. In fact, research suggests that 81% of online users begin their search on a search engine. This makes the marketing strategy of search engine optimization (SEO) even more crucial for your business.
Healthcare is an extremely competitive industry considering it’s a need for practically every individual. So, when a user searches for something such as “cosmetic surgery manchester”, there’s likely to be several results that appear for that area. This is why SEO is so important – it’s the process of making optimizations to your website that can help it to appear higher on search results pages based on guidelines provided by Google.
To help you stand out from the competition in search results pages, you need to be able to adhere your website to particular SEO practices. Here are 5 SEO tactics that can help you as a healthcare professional that can help you to gain further traffic and have more patients asking for your services.
1. Choose Keywords That Are Worth Targeting
Before making any sort of optimization for your website, you first should have a firm understanding of the treatments/services that you offer and the type of audience that you’re looking to target. Keyword research is crucial to creating an effective SEO strategy and there are plenty of keyword tools available to collate your keywords together.
Once you have your collection of keywords, you can then utilize the tools to understand the keyword volumes and competition of the keywords to understand whether it would be effective to target the particular keywords. Once you decide on the relevant keywords, these will then be the keywords you use as part of your strategy.
2. Be Sure To Optimize Your Meta Title and Description
Search engines need to have a good understanding of what your page is about in order to rank them. This is where your meta title and meta description come into play – these are the links that you see on the results page colored in dark blue and grey. This is where you should add your target keywords.
Metadata is one of the first aspects of a web page that search engines will read to understand what your page is about, before analyzing the rest of the page. The title is the large blue writing and the grey words are the description which provides more characters to write more detailed information about the page. You should also look to include the keywords in your header tags.
3. Write Unique Content
Every healthcare practice is different. Your content is where you should showcase this, writing unique and original content that’s different from your competitors. By producing quality content marketing, you’ll be able to educate your patients on your knowledge and expertise within your industry and services.
There is a range of content strategies that you can use to produce on your website – blogs, videos, infographics, articles, interviews, and more. A useful tip to create original content is to research around commonly asked questions that patients look for. Answering these questions through quality content, it’s likely to increase engagement and encourage more traffic to your site.
4. Declare Your Website’s Sitemap
To ensure search engines are providing their users with quality up to date content, they regularly crawl websites to see if the information has been changed or amended to produce results. The purpose of creating a sitemap is to let search engines know of all the pages on your website and how they’re structured.
You need to submit this to your Google Search Console tool which is an analytics tool for your website. You can either create a sitemap from scratch or use third-party tools.
5. Optimize for Local Search
If you’re just starting out as a healthcare provider, chances are that you only have a few patients under your wing at the moment and need to increase your brand, rather efficiently. SEO is a long-term strategy but to help encourage quality patients that are likely to use your service, it’s important that you target local areas first and foremost. This is because patients in the local area are more likely to visit your practice as it’s close-by and they may be actively looking for services close to them, so you want to be as high as possible.
To optimize for local search, first, you need to target local keywords. This means targeting keywords that outline your service and your local area, like “dental implants treatment in manchester”, for example.
Another tactic is to optimize your Google my Business page and ensure all the information is filled out. This is a tool that allows users to find out instant information about a local business when users are looking for you. The information can include social media, contact information, and more.
Final Thoughts
The steps above are considered crucial steps for the beginning of your SEO strategy as a healthcare provider. Implementing these strategies in your campaign will be beneficial in making your business more visible in search results and standing out against your competitors.
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