In today’s market, growing your business is the most vital thing to do if you want to keep it surviving. And businesses cannot grow without relevant audiences and customers. Therefore, getting to more clients via a strong digital presence is the key to sustain, as people no longer rely on traditional marketing mediums as newspapers, ads on televisions, etc. Digital marketing is taking over the world and you have to go with it in order to mark your presence in the market today.
If a prospective client is to search for your business online, they should be able to see your website or any digital activity in the form of written or graphic content, customer reviews, or any other content related to your business, and spreads awareness about it. All of it is considered your digital presence.
Search engines like Google have made it more than easy to find anything online. For most of us, the thing to do if stuck in any kind of problem is to just simply Google it! It works the same for businesses. By having a strong digital presence, you can increase your chances of being found online as per research, about 80% of consumers look for businesses online before making any purchase or sales. And 94% of people get an impression about your business by the way your website looks, so make sure it’s catchy and user-friendly. If you are considering establishing or enhancing your digital presence, here are few tips to help you make it better.
1. Do Website Content Audit
The most crucial and utterly necessary part of your digital presence is your website. Businesses are coming up with their beautiful websites almost every day. But working on your website’s aesthetics is not enough. No doubt that attractive-looking websites do more business than poorly looking ones but they still must present reliable and up-to-date information. All sorts of content on your website, your blogs, articles, videos, etc. must be regularly updated to keep it useful for the users. Remember, 93% of business decisions at the customer’s end start with a search engine search, without a website you may lose a major part of prospective business.
2. Technical SEO Audit
You may think that your websites are in optimum condition, but going for a technical SEO audit will never harm you. These audits make sure that the SEO health of your content and pages is up to date. These audits are helpful in pointing out any broken link or missing data loop with the content or web descriptions. These URLs and meta-description are important as Google and other search engines consider these when they rank websites on result pages. Any broken or missing link may hamper your chances of getting higher ranks.
3. Check Website Citations
Citations are an important factor for ranking local searches. If managed correctly, they can cause improvement in the local search rankings of websites. Citations are references for any business and include its name, address, and phone number or NAP. For Google, it is important that your NAP is in the correct order as it uses it to list your business on the local searches. If you want to increase your chances of appearing in the top 3 Google search results, make sure that your business is listed on various platforms with the same NAP to increase your credibility.
4. Check Your Site Speed
Site speed matters the most for a website. Your audience expects your pages to load under a second and 39% of people tend to stop interacting with a page if it takes too long to load. For an average website, 47% of users expect a standard 2 seconds to load, if it takes longer than that, it’s bad news. Page speed can get slower due to factors such as heavy video formats or heavy images, server issues, etc. You should always keep a check on your page speed whenever you update the content of your website. Google provides Page Speed Insights, you can use this to get suggestions on making your page speed faster.
5. Write a Blog Post At Least Once a Week
To make your digital presence more improved and enhanced, you can also use your content marketing strategies. The most effective one is to introduce a new blog post on your website every week. With the constant supply of fresh content, your web presence will stay active and relevant. The more content you offer on your site, the higher your chances of engaging your audience will get. It is truly said that content is the backbone of your website, so use it accordingly to make your website stand out from the rest. Your content, if it’s adding value to your business, will ultimately make your website rank higher on Google’s search results.
6. Post on Social Media Sites
Social media sites as Facebook, LinkedIn, Twitter, Pinterest, etc. offer the most appropriate platform for business to use for marketing. Studies show that 75% of audiences do not believe in the credibility of advertisements. However, the content you share on social media can help you to develop a more trusting relationship with your audience. 70% of consumers believe on the reviews your clients leave on your social media and tend to act upon those opinions. Just make sure to stay active on social media sites and keep interacting with your audience to make them feel welcomed, ultimately they will start to trust your brand.
7. Test Google & Facebook Ads for Leads
Another thing to do to strengthen your digital presence is to explore Google and Facebook Ads. You can take it slow and start by getting introductory classes to one of these Ad generators before you publish one on your own. For getting more leads towards your business, Facebook Ads do wonders. They are a great way to interact with a much wider audience and get organic leads. Also, managing and creating these ads are fun and easy, so you cannot go wrong with it.
8. Ask For Reviews from Clients
Interacting with your clients and customers on your website or social media accounts is another way of keeping your presence active on the internet. You can ask your clients and customers to leave a review of your product or service once they acquire it. This review can either be in the form of a message, post, comment, or even a video review on social media. Anything that helps in promoting the genuine review of your products would also make people satisfied with your brand. Moreover, you can also post these reviews on listing websites and strengthen your digital presence.
9. Join HARO & Quora
Another interesting way to bolster your digital presence is to join online question forums such as Quora or HARO (Help a Reporter Out). People ask all kinds of questions on these platforms. What you can do here is, answer the relevant questions and establish your expertise y providing your insights to help them out. In this way, you can get higher traffic to your website and can get more leads through it.
10. Launch a Company Newsletter
To strengthen your presence online, your business can also use email marketing. Most businesses may think that email marketing is time-consuming and takes more effort. It is true. However, email marketing also has the greatest ROI than any other marketing technique. Gathering content, setting up templates, managing the list of subscribers, etc. for those who have time, it is a great opportunity to use and get a prominent payoff.
11. Create and Update FAQ Page
FAQs are a great way to answer the most common questions regarding your products and services online. It enables customers to find the basic information without having to contact you in person. You can use your FAQs section to answer the common questions, which users frequently ask on search engines and forums. This is a great way to improve your SEO and stay relevant and helpful. You can use your team’s insight or take help from social media and search engines to look for the most asked questions and include them in your website’s FAQs.
Conclusion
Digital presence is important for your business and its sustenance. It is the way your business is represented on the web therefore it has to be used in the right way. In 2021, where we are going through some major world event, the only way to keep your digital presence updated all the time is to make it flexible and always be prepared to include new and better things in the plan. At this time, your priority should be to make your user experience smooth and leave your customers satisfied, and everything else will come ultimately find its way to you.
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