Top 10 Tips for Your Fashion eCommerce Site

One of the most popular ways of starting a new business in this day and age is online. Forget the shop front, just set up a storage facility and your own webspace. However, just as there are ways to do well in a physical store, there are tried and tested methods of succeeding in the web space. If you’re at a loss or want to improve your store’s web presence, you’re in the right place. Below, we will reveal to you the top tips guaranteed to boost your eCommerce business’s success.

Keep Everything Clear

There’s nothing worse than walking into a shop and it looks like a chaotic jumble sale. Take that image and apply it to your website. If everything looks confusing, people are just going to go elsewhere. Ensure that everything is neatly laid out, with sale items identified. To make things simpler, include filtering options so people can easily browse your product – this Ray ban sunglasses page is an excellent example of this.

 

Use Clear Imaging

Pristine images are a great way to keep people browsing. Shopping online is bad enough, but it’s made even worse by the fact that you can’t physically touch the product. Therefore, you need to show the customer crystal clear images from all angles of the product. If you can, throw in a video and a human demonstration so people can gauge an idea of size. For those of you that use clothing models, consider putting the model’s measurements on the site. That way, people of a similar build will know that the product will likely fit.

 

Show Appreciation to Loyal Customers

Your customers are the most important part of your business, so you need to make sure you look after them. Did you know, it costs a business 5% – 25% more to attract new customers than it does to entice existing ones? To seal the deal and incentivize these customers, you should offer loyalty programs, competitions, and special discounts for returning customers. If your fashion eCommerce site makes their purchases cheaper than competitors, they will come back.

 

Offer Customer Support

Another way to build up a solid relationship with customers is to provide excellent customer support. You should display your contact details in an easy-to-find location. The more avenues of contact you can supply, the better, but at a minimum, you should have social media channels and email support – you can even implement an automated chatbot. When customers require an online refund, they don’t want to have to jump through hoops to get there, so make it simple. You can relate this to the frustration of needing help in a shop and there being no staff about to answer your query.

 

Give Buyers a Reason to Return

While we’re still on the topic of keeping customers coming through your virtual doors, you can create some excellent marketing campaigns geared at delivering new promotions. If you schedule new promotions on a weekly business, your fashion eCommerce site will remain in their brain. Plus, it’s an easy way to reap a high ROI.

 

Go Mobile

The majority of people have a smartphone of some description. So, if your site isn’t mobile-friendly, you should sort that out as soon as possible. You don’t need a dedicated app for your shop, but you should create a version viewable for mobile browsers. You can analyze where your customers are visiting from and, if you see a large percentage are on mobile browsers, you should make this a priority.

 

Build Partnerships

Developing your fashion eCommerce website will rely on building strong partnerships with reputable businesses. For example, you should build ties with bloggers and influencers who can review your product and offer backlinks to your website. The higher the domain authority of the backlink, the higher your search engine optimization (SEO) rating will be.

 

Easily Searched

On the topic of SEO, you need to make sure your website ticks the right boxes so that Google favors your site above competitors. The best way to manage your SEO is to use software like SEMrush. This will tell you absolutely every metric you can think of relating to SEO. Armed with these metrics, you can endeavor to strengthen your overall score and dominate Google.

 

Accurate Pricing

Now that you’ve got customers coming through the door and your site is ranking high on Google, you need to make sure that you’ve got the right price. Unfortunately, it doesn’t matter what you do to your website if your competitors can offer the same service cheaper. You can beat your competition by offering appealing promotions.

 

Building an eCommerce business is a viable business path in this day and age. You need to do your research and scratch the above tips into your muscle memory. Treat your online shop with the same care as you would a physical shop.

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